A major player in the Photography Industry found themselves at a crossroads as the photo industry changed from film to digital. There was a risk of losing huge funds, sales, and market share to competitors. But this was a completely new technology. So, the customer needed the correct information about digital photography before investing in it. There was also the need to learn about the marketing opportunities and develop strategies to reach customers. With the problem out of the way, it becomes easier to leverage digital transformation to increase sales and market share.
