A major player in the Photography Industry found themselves at a crossroads as the photo industry changed from film to digital. There was a risk of losing huge funds, sales, and market share to competitors. But this was a completely new technology. So, the customer needed the correct information about digital photography before investing in it. There was also the need to learn about the marketing opportunities and develop strategies to reach customers. With the problem out of the way, it becomes easier to leverage digital transformation to increase sales and market share.
Rick took a broad view of the situation and how digital transformation could change the company's fortunes.
Rick, the MetaExpert, spent time having personal conversations with industry stakeholders, like operations, finance, and marketing managers. Rick analyzed the opportunities for the organization after undergoing complete digital transformation. The executive and management staff members, in turn, understood the problem and their duties in implementing the solution. Rick researched the market situation and deployed different messaging to the consumers. The distribution of information to targeted customers was based on demographics. Rick prioritized the training of store associates and management staff. During training sessions, everyone in the company was in one room to learn about the plans and how to execute those plans. With these achievements, Rick won a contract extension and became the organization's vice president. Key steps to create a communication strategy for the digital transformation included:
Rick was able to achieve the following results:
4,000 stores converted from film to digital in 90 days, leading to a sharp increase in market share and sales. Increased cash flow to the organization.
Client Skills Required: Negotiation, analysis, planning, communications, cross-functional team leadership, result index measurement, stakeholder collaboration.
Contract Length: 3 years.
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