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Michael has over 25 years in the technology industry and is known for unlocking profit by transforming quality into a strategic differentiator. His expertise as problem decoder was honed during a decade in Japan where he was a key driver of what became a dramatic turnaround. A domestic Japan auto customer perceived his firm’s audio products to be of lower quality, risky and foreign, demanding third party inspection. By diplomatically bridging the customer’s expectations and the design and manufacturing team capability, he helped his firm to become a long-term trusted partner with high quality products delivered direct-to-line. In Silicon Valley in various quality and engineering leadership roles, Michael has helped fast-paced, innovation-centric technology companies ensure that the right products were built right. Quality improvements reduced on-going warranty by millions and retained many critical accounts, and even more powerfully, by applying quality tools to areas like strategic planning and product management, he has helped firms to direct critical resources on unmet customer needs, tapping into tens of millions in market opportunity.