Driving an 85% ROI Through Streamlined Product Conversion in Healthcare

Situation

A healthcare system faced significant challenges with product conversion, a key process in sales where clients transition to a new medical device. The failure of these conversions led to wasted time, high costs, and missed revenue opportunities, posing a critical issue for the company.

These failures stemmed from inefficiencies in processes, misaligned communication, and broken workflows, resulting in significant dissatisfaction among internal and external stakeholders.

Actions

Conducted interviews with hospital staff, senior managers, internal sales teams, and other stakeholders to identify pain points and disconnects.
Leveraged Lean Six Sigma tools to map the product conversion process and highlight failure points.
Identified roadblocks, inefficiencies, and areas requiring standardization.
Designed a streamlined process flow to ensure the right resources, information, and personnel were allocated at the correct time and place.
Standardized workflows to ensure consistent adoption.
Measured improvements to validate that the process was no longer failing.
Used innovative techniques to engage stakeholders in discussions about sensitive failures.
Built consensus on current-state challenges and future-state solutions.

Results

ROI increased by 85% due to significantly improved product adoption rates.
Addressed and eliminated critical failure points in the product conversion process.
Enhanced trust and collaboration with stakeholders, ensuring future conversions were set up for success.

Return on Investment

The streamlined product conversion process led to an 85% ROI by reducing waste, saving time, and increasing successful product adoption.

A healthcare professional operating an ultrasound machine for diagnostic imaging of a patient

Conclusion

This project underscored the importance of addressing sensitive challenges with innovative thinking and client management. By engaging stakeholders and standardizing broken processes, MetaExpert Catherine ensured the healthcare system achieved substantial financial and operational gains.

Project Details

MetaExpert skills needed:

Lean Six Sigma
Process Improvement
Client Management
Business Transformation
Stakeholder Engagement
Root Cause Analysis
Innovative Thinking

Contract Length: Four-month project within a six-year consulting agreement.

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