Feedback should be a part of every effective business communication. A chief complaint among workers across industries is that feedback is not given at the right time and in the right way to be meaningful and useful. The annual or semi-annual performance review is inadequate to satisfy self-development and increased productivity. Delivered by the right […]
Once upon a time, I attended a training session that my company had arranged for all managers at its various sites. The company made a smart decision to hire a third-party trainer, who traveled to each site in order to ensure consistency of the training and messaging. While introducing herself at my session, our trainer […]
People don’t buy cars. They buy Nissan Altimas. People don’t buy smartphones. They buy Apple iPhones. People don’t buy shoes. They buy Nike Air Jordans. People don’t buy products. They buy brands. What Is a Brand? A brand distinguishes you from your competitors. It is your identity. It affects everything your organization does. It builds […]
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