Growing Sales

Aligning OpEx with Sales
It’s an old cliché that speaks volumes when a company finds it has a lack of initiative alignment: “The Sales Department makes promises to customers that production cannot meet.” The salesperson lives to make a sale by meeting and exceeding a customer’s needs but setting a false expectation can really burn the brand and future sales. As the sales department is normally the most customer-facing and a less controllable process than most of the other parts of a company’s processes, we will discuss alignment from the point of view of the Sales department as the “point of the spear” in most revenue based initiatives. Getting In Line: Sales Alignment Lack of initiative alignment usually happens for a variety of reasons. Even though most of those reasons are obvious, companies still violate the proper process needed for goal alignment and developing productive collaboration between various departments integral to the success of…
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