alignment

Alignment Process Mapping
Alignment diagrams by themselves do much more than present a linear flow of activities. Buried in the process are various levels of analysis and strategies. Indeed, Aligned process mapping defines the “engineered customer and company experience.” The company wants its customers to have a great experience to the point that they will recommend the company to friends and acquaintances. With the power of social media, complete strangers can gain important insights and referrals from others. This fact can be a double-edged sword because bad experiences are also prone to revelation to the general populace of potential customers. Benefit 1. Empathy Analyzing processes, what they are supposed to do requires an examination of the human reactions along the chain of events. At each touchpoint are human beings (although this is changing for the worse, in my opinion.) For example, technology is supposed to speed things up and improve communication processes. Enter…
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